We Are Peabody
In 2024, Paper Films spent a week in London with Peabody Housing Association to craft a film that celebrated the real people behind the organisation. From cleaners and care-workers to plumbers and construction managers, we met real colleagues from across every department, capturing the amazing things they do every day.
Our goal was a film that was honest, heartfelt and celebratory. We used clever sound design to convey the rhythm and flow of a typical day, layered with authentic voice-over narration from a team member to tell the story from an insider’s perspective. The combination of naturalistic visuals, real voices, and immersive audio created a film that felt genuine (and sometimes funny!)
The completed film was the centrepiece of a colleague conference, shared online and was also repurposed into a series of short social media pieces, featuring interviews with the staff involved. By creatively leveraging every moment of filming, we maximised the project’s impact while giving Peabody’s people a platform to tell their own story.
